As businesses are getting online, a need to provide efficient live chat service to online customers arises. Providing online customer service is an integral aspect of online operations of the business and determines company’s success. Live chat service helps to provide customers with information about products and services in a very quick, easy and efficient manner. Live Chat support ensures that the customers get their queries resolved, purchase products, lodge complaints, get technical support etc.
Increase sales
Proactively starting the live chat with customers positively impacts the customers and increases the chances of making sales. Since online chat service occurs in real-time, it ensures efficient communication with potential customers thereby increasing the chances of lead conversion. The expert, trained and skilled chat representatives can directly communicate with customers which also increases the chances of making sales. These representatives can exercise their sales skills and receive higher average order value by efficient up-selling or cross-selling of products.
Better customer service
Providing live chat service on business websites helps to solve the queries or grievances of the customers instantly. The customers can easily find the right products on the website and get variety of options based on their requirements. Moreover, features like web-alliance and co-browsing help provide an enriching customer experience. As queries of the customers are quickly addressed, this results into better customer loyalty and satisfaction. Advanced features like sharing same display screens and forwarding screens to the visitor add to better customer service.
Live chat services initiate a real-time communication channel between the chat representative and customer that is highly secured to conduct online shopping, purchasing products and provide sensitive information like credit card number, social security number etc.
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