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Leveraging Live Chat to Expand Customer Base and Generate Revenue

Consumers nowadays are flooded with immense retail options and a 24x7 accessibility to support channels. A support platform is highly demanded that can help consumers shop smartly and address their grievances. Live chat has evolved as the preferred mode of communication as it helps provide a human touch to the customers, enable them to compare products, find quick answers, expedite shopping process, receive promo codes resulting in saving money, and is far effective than voice or email. The Live Chat Effectiveness 2012 report by Bold Chat provides extensive details and interesting findings about behavior of Internet shoppers. The report reveals 5 crucial findings that were extracted from the data gathered. (1) #1: Live Chat on the verge of adoption by online shoppers Live Chat Effectiveness 2012 report reveals that Live Chat has reached at the stage of adoption by the majority of online shoppers. It reveals that the number of online shoppers who have got engaged in a live

Improve Customer Satisfaction and Conversion Rates with Proactive Chat

Better customer interaction experience can be ensured through the use of proactive Chat. Businesses can provide a right customer service as well as achieve their business objectives, sales goals, and improve customer satisfaction using Proactive Chat. While Live Chat has been conventionally used to provide customer support or technical support to the customers, Proactive Chat proves useful in offering dedicated services to high-value customers who exhibit greater tendency to make a purchase when provided with assistance. Proactive chat involves inviting potential customer or visitors into a chat engagement session through use of invitations in the form of images, text input fields, or any other multimedia mechanism that can be triggered manually, by specific pre-defined rules or website visitor behavior metrics. Impact of Proactive Chat on Chat Volume and Conversions Proactive Chat is found to have significant effect on the chat volume and conversions on the business webs

Nurturing a Customer Focused Culture

Nurturing a customer focused culture is crucial for businesses as it helps achieve higher customer satisfaction, gain competitive advantage in market and provide exceptional customer experience. To create a robust customer centric culture requires total commitment from the management as well as the employees of the company. Changing the company culture entirely cannot be done overnight but requires a thorough step-by-step focused approach by the company. Some of the steps that companies can take to create an efficient customer focused culture include: Identify Customer Focus areas Customer focus objectives might vary with different companies. Hence, companies must first identify those areas and define what is meant by customer focus for them. The company must clearly define what customers they want to target, what is meant by customer focus in different departments of organization, what will be the outcome of the customer focus in terms of behavior, decisions, approach and

Consolidate Network Security with Unified Threat Management Solutions

With the expansion of operations, every enterprise faces responsibility of tightly securing its resources as well as sensitive data from several network security threats. Threat from hackers, spywares, phishing, pharming, virus attacks, unauthorized intrusions and other security threats always looms large on Enterprises. In such environment, lack of a comprehensive network security management solution can seriously compromise the data security and affect the efficiency of the business. Unified Threat Management (UTM) provides an integrated network security solution to provide protection against a wide range of internal as well as external security threats. UTM solution includes an assortment of security appliances like firewall, virtual private network (VPN), intrusion prevention system, Anti-Virus & Anti-spam, content filtering, bandwidth management, IM Archiving & Controls, On-Appliance reporting and much more. UTM devices offer enterprises with flexibility to manage an a

Live Chat Service – Efficient Way to Serve Customers

As businesses are getting online, a need to provide efficient live chat service to online customers arises. Providing online customer service is an integral aspect of online operations of the business and determines company’s success. Live chat service helps to provide customers with information about products and services in a very quick, easy and efficient manner. Live Chat support ensures that the customers get their queries resolved, purchase products, lodge complaints, get technical support etc. Increase sales Proactively starting the live chat with customers positively impacts the customers and increases the chances of making sales. Since online chat service occurs in real-time, it ensures efficient communication with potential customers thereby increasing the chances of lead conversion. The expert, trained and skilled chat representatives can directly communicate with customers which also increases the chances of making sales. These representatives can exercise their sales s

Why Customer Service Chat Is Important?

Businesses are increasingly tapping the potential of customer service chat for providing quick, fast, reliable, and quality customer service at affordable rates. Web-based chat service is done in real-time and is immensely beneficial to improve business efficiency and profit. Employing chat-based service is cost-effective and economical as compared to providing phone-based service. But there are several more reasons equally important as to why chat-based customer support are important for businesses. Credibility When many online businesses are eying a large portion of customers shopping online, providing customer service through chat offers credibility to your businesses and provides competitive edge. As many businesses are providing same services and products, what makes your business stand out and unique is chat-based service. Providing chat service ensures that the buyers receive a personal touch and full attention to resolve their queries and doubts. Performance Chat