Consumers nowadays are flooded with immense retail options and a 24x7 accessibility to support channels. A support platform is highly demanded that can help consumers shop smartly and address their grievances. Live chat has evolved as the preferred mode of communication as it helps provide a human touch to the customers, enable them to compare products, find quick answers, expedite shopping process, receive promo codes resulting in saving money, and is far effective than voice or email. The Live Chat Effectiveness 2012 report by Bold Chat provides extensive details and interesting findings about behavior of Internet shoppers. The report reveals 5 crucial findings that were extracted from the data gathered. (1) #1: Live Chat on the verge of adoption by online shoppers Live Chat Effectiveness 2012 report reveals that Live Chat has reached at the stage of adoption by the majority of online shoppers. It reveals that the number of online shoppers who have got engaged in a live ...