Better customer interaction experience can be ensured through the use of proactive Chat. Businesses can provide a right customer service as well as achieve their business objectives, sales goals, and improve customer satisfaction using Proactive Chat. While Live Chat has been conventionally used to provide customer support or technical support to the customers, Proactive Chat proves useful in offering dedicated services to high-value customers who exhibit greater tendency to make a purchase when provided with assistance. Proactive chat involves inviting potential customer or visitors into a chat engagement session through use of invitations in the form of images, text input fields, or any other multimedia mechanism that can be triggered manually, by specific pre-defined rules or website visitor behavior metrics. Impact of Proactive Chat on Chat Volume and Conversions Proactive Chat is found to have significant effect on the chat volume and conversions on the business webs...