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Showing posts from 2012

Improve Customer Satisfaction and Conversion Rates with Proactive Chat

Better customer interaction experience can be ensured through the use of proactive Chat. Businesses can provide a right customer service as well as achieve their business objectives, sales goals, and improve customer satisfaction using Proactive Chat. While Live Chat has been conventionally used to provide customer support or technical support to the customers, Proactive Chat proves useful in offering dedicated services to high-value customers who exhibit greater tendency to make a purchase when provided with assistance. Proactive chat involves inviting potential customer or visitors into a chat engagement session through use of invitations in the form of images, text input fields, or any other multimedia mechanism that can be triggered manually, by specific pre-defined rules or website visitor behavior metrics. Impact of Proactive Chat on Chat Volume and Conversions Proactive Chat is found to have significant effect on the chat volume and conversions on the business webs...

Nurturing a Customer Focused Culture

Nurturing a customer focused culture is crucial for businesses as it helps achieve higher customer satisfaction, gain competitive advantage in market and provide exceptional customer experience. To create a robust customer centric culture requires total commitment from the management as well as the employees of the company. Changing the company culture entirely cannot be done overnight but requires a thorough step-by-step focused approach by the company. Some of the steps that companies can take to create an efficient customer focused culture include: Identify Customer Focus areas Customer focus objectives might vary with different companies. Hence, companies must first identify those areas and define what is meant by customer focus for them. The company must clearly define what customers they want to target, what is meant by customer focus in different departments of organization, what will be the outcome of the customer focus in terms of behavior, decisions, approach and ...

Consolidate Network Security with Unified Threat Management Solutions

With the expansion of operations, every enterprise faces responsibility of tightly securing its resources as well as sensitive data from several network security threats. Threat from hackers, spywares, phishing, pharming, virus attacks, unauthorized intrusions and other security threats always looms large on Enterprises. In such environment, lack of a comprehensive network security management solution can seriously compromise the data security and affect the efficiency of the business. Unified Threat Management (UTM) provides an integrated network security solution to provide protection against a wide range of internal as well as external security threats. UTM solution includes an assortment of security appliances like firewall, virtual private network (VPN), intrusion prevention system, Anti-Virus & Anti-spam, content filtering, bandwidth management, IM Archiving & Controls, On-Appliance reporting and much more. UTM devices offer enterprises with flexibility to manage an a...